Privacy Policy
Last updated: 19 October 2026
This policy explains how Dacua, trading as Dacuapix ("we", "us", "our"), collects and uses your personal data when you visit this website or request our free eBook and course materials. We comply with the UK General Data Protection Regulation ("UK GDPR"), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 ("PECR").
1. Who we are
We are the data controller of your personal data.
27 Calverley Court, Leeds, LS1 4AP, United Kingdom
Telephone: +44 113 496 0742
Email: hello@dacua.com
2. What data we collect
- Information you give us: your name, email address, optional telephone number and the option you choose to describe yourself (for example beginner or designer) when you complete our eBook form, plus anything you send us by email or phone.
- Technical data: your IP address and the date and time of your submission, collected when you submit the form. If you agree to optional cookies, we may also collect browser type, device information and pages viewed (see our Cookie Policy).
We do not knowingly collect special category data or data about children. Our content is aimed at people aged 18 and over.
3. How and why we use your data
| Purpose | Lawful basis (UK GDPR Art. 6) |
|---|---|
| To send you the free eBook you requested and respond to your enquiries | Our legitimate interests in providing the content you asked for |
| To send you related free training and updates by email | Your consent, which you can withdraw at any time |
| To keep our website secure and prevent spam or abuse (for example IP address and rate limiting) | Our legitimate interests in protecting our systems |
| To keep records and meet legal obligations | Legal obligation |
| Optional analytics or marketing cookies | Your consent (PECR regulation 6) |
4. Marketing
We will only email you marketing if you have ticked the consent box on our form, or where PECR otherwise allows. Every email contains an unsubscribe link, and you can also opt out at any time by writing to hello@dacua.com. We never sell your personal data.
5. Who we share your data with
We share data only where necessary with trusted service providers acting on our instructions, such as website hosting, email delivery and analytics providers (where you have consented). We may also disclose data if required by law or to protect our legal rights. All providers must keep your data secure and use it only for the purposes we specify.
6. International transfers
Some providers may process data outside the UK. Where they do, we ensure an appropriate safeguard is in place, such as the UK International Data Transfer Agreement or Addendum, or an adequacy decision under UK law.
7. How long we keep your data
We keep eBook sign-up details for as long as you remain subscribed and for up to 24 months after your last interaction with us, unless you ask us to delete them sooner or the law requires us to keep them longer. Enquiry emails are kept for up to 24 months.
8. Your rights
Under UK data protection law you have the right to:
- be informed about how we use your data;
- access a copy of your data;
- have inaccurate data corrected;
- have your data erased in certain circumstances;
- restrict or object to processing, including direct marketing;
- data portability, where applicable;
- withdraw consent at any time, without affecting earlier processing.
To use any of these rights, contact us at hello@dacua.com. We will usually respond within one month. You will not normally pay a fee.
9. Security
We use appropriate technical and organisational measures to protect your data, including restricted access to stored lead records. No online transmission is completely secure, so we cannot guarantee absolute security.
10. Complaints
If you are unhappy with how we handle your data, please contact us first so we can try to put things right. You also have the right to complain to the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint, telephone 0303 123 1113.
11. Changes to this policy
We may update this policy from time to time. The "last updated" date above shows when it was last reviewed. Please check back periodically.